• Accountability: If it is to be, it’s up to me
  • Devotion: Good work takes time
  • Respect: We strive to show a deep respect for human beings inside and outside our company and for the communities in which they live
  • Integrity: Be real
  • Association: Our employees, shareholders and stakeholders are our biggest value
  • Courage means we are entrepreneurial and thus take risks, reach beyond boundaries and experiment
  • Opportunity: We strive to create economic opportunities for those who have been denied them and to advance new models of economic justice that are sustainable and replicable
  • Raise: Desire to be the best in what we do
  • Environment: We strive to minimize our negative impact on the environment